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Last week I wrote about trust. This week, I want to talk about discipline in bridging lending. As a relatively new entrant to the market, there’s sometimes a mistaken view that we have to lend. Of course, if we don’t lend, we don’t have a business. But equally, not every request fits our criteria, and that’s by design. At Inhale Capital, we currently don’t do development, heavy refurbishment, or land without planning. There are plenty of lenders who do this exceptionally well

This is a topic I have discussed before but based on recent conversations, it is probably worth revisiting. Some people don't seem to care! Bridging finance is used to meet tight deadlines and time-sensitive opportunities. When borrowers turn to a lender in these situations, they’re not just choosing a rate, they’re choosing a partner they can rely on to deliver. A strong reputation signals certainty. It tells brokers and borrowers that terms will be honoured, funds will be r